People often ask me why we do our music in English, why we operate in Tel Aviv while we’re originally from Jerusalem and how did Jerusalem affect our music and our growing up process in general.
Once, not so long ago, before the internet and the communication evolution that attacked us from every corner, musicians and listeners were limited with the music they’d consume, as it was filtered by many – from labels to music editors.
Today in 2011, the music market is one large global village where everyone has access to all music types – whether it is mega hits or avant-garde indie music.
I feel lucky for being born in
During our
The main reason we operate in Tel Aviv and aim abroad is logistic and practical.
Wherever we make our music, “