יום שבת, 2 ביולי 2011

A Connection

People often ask me why we do our music in English, why we operate in Tel Aviv while we’re originally from Jerusalem and how did Jerusalem affect our music and our growing up process in general.

Once, not so long ago, before the internet and the communication evolution that attacked us from every corner, musicians and listeners were limited with the music they’d consume, as it was filtered by many – from labels to music editors.

Today in 2011, the music market is one large global village where everyone has access to all music types – whether it is mega hits or avant-garde indie music.

I feel lucky for being born in Jerusalem. I think its peacefulness and the fact I had less external stimuli as a child had a lot of influence on how I experience music and art in general.

During our UK tour about a month ago, one of the compliments we kept hearing a lot was that we sound different. And although our music is supposedly very British in its style, the fact we’re from Israel still makes us sound and behave differently. I don’t think it is possible to separate the artist from where he/she was raised. The smells, sounds and views that escorted us during our childhood stay an inseparable part of our creation.

The main reason we operate in Tel Aviv and aim abroad is logistic and practical.

Wherever we make our music, “Jerusalem” will always stay in our veins.

Ilan.